{"id":15816,"date":"2024-01-23T23:06:11","date_gmt":"2024-01-23T22:06:11","guid":{"rendered":"https:\/\/thedailyleaks.com\/?p=15816"},"modified":"2024-01-23T23:06:11","modified_gmt":"2024-01-23T22:06:11","slug":"why-netflix-just-made-a-5-billion-pro-wrestling-deal","status":"publish","type":"post","link":"https:\/\/thedailyleaks.com\/why-netflix-just-made-a-5-billion-pro-wrestling-deal\/","title":{"rendered":"Why Netflix just made a $5 billion pro wrestling deal"},"content":{"rendered":"<div id=\"content-viewer\" class=\"Z(2) Bgc(--white) D(n) Mih(100%) Ovx(h) W(100%) cluster5 wafer-template-success\">\n<div id=\"content-articles-wrapper\" class=\"content-articles-wrapper\">\n<div class=\"main-article-wrapper\">\n<div id=\"caas-content\">\n<div id=\"mainArticle\" class=\"wafer-caas Pos(r) wafer-caas-complete\" data-polls-id=\"mainArticleIdPolls\" data-index=\"1\" data-wf-caas-trigger=\"stateChange\" data-wf-caas-wrapper=\"content-viewer\" data-wf-state-caas-uuid=\"[state.viewerMainArticleId]\">\n<div id=\"caas-art-dbe3cf7a-b4e1-3b44-8954-248c363ea6ea\" class=\"caas caas-cc tech enableEVPlayer contentFeedbackEnabled enableAdPlaceholder enableAdsMon enableInArticleAd enableOpinionLabel enableSingleSlotting enableVideoDocking outStream newsModal enableCommentsCountInViewCommentsCta showCommentsIconWithCount enableXrayInline enableXrayMovieEntities enableXrayNcp enableXrayPeopleEntities enableXrayTopicEntities showCommentsIconInShareSec cluster showWfDarlaNodeForFirstAd enableAdSlotsNewMap enableGAMAds enableGAMEdgeToEdgeModal enableGAMAdsOnLoad enableAdSlotsFederationInBody caas-click-attached\" data-assets=\"[]\" data-device=\"smartphone\" data-i18n=\"{&quot;{date} at {time}&quot;:&quot;{date} at {time}&quot;,&quot;{0} hr ago&quot;:&quot;{0} hr ago&quot;,&quot;{0} min ago&quot;:&quot;{0} min ago&quot;,&quot;{0} mins ago&quot;:&quot;{0} mins ago&quot;,&quot;{0} Views&quot;:&quot;{0} Views&quot;,&quot;INLINE_CONSENT_BLOCKED_3P_BUTTON_ALLOW&quot;:&quot;Allow&quot;,&quot;LESS&quot;:&quot;Less&quot;,&quot;LIVE_IS_OVER&quot;:&quot;LIVE COVERAGE IS OVER&quot;,&quot;LOADING&quot;:&quot;Loading&quot;,&quot;MORE&quot;:&quot;More&quot;,&quot;NEW_UPDATE&quot;:&quot;new update&quot;,&quot;NEW_UPDATES&quot;:&quot;new updates&quot;,&quot;JUST_NOW&quot;:&quot;Just now&quot;,&quot;RELOAD&quot;:&quot;Click to reload with latest update&quot;,&quot;SEE {0} MORE&quot;:&quot;See {0} more&quot;,&quot;SEE_LESS&quot;:&quot;See less&quot;,&quot;SEE_MORE&quot;:&quot;See more&quot;,&quot;SHOW_MORE&quot;:&quot;Show more updates&quot;,&quot;TODAY&quot;:&quot;Today&quot;,&quot;TRY_AGAIN&quot;:&quot;Something went wrong. 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Now it is<\/em>.<\/strong><\/li>\n<\/ul>\n<p>For years, people have asked Netflix executives when the company would finally start\u00a0<a class=\"link rapid-noclick-resp\" href=\"https:\/\/www.businessinsider.com\/netflix-live-sports-2015-5?utm_medium=referral&amp;utm_source=yahoo.com\" target=\"_blank\" rel=\"nofollow noopener\" data-ylk=\"slk:streaming live sports;elm:context_link;itc:0;sec:content-canvas\" data-rapid_p=\"5\">streaming live sports<\/a>. Or, at least, &#8220;live sports entertainment.&#8221;<\/p>\n<p>Now they know: 2025.<\/p>\n<p>That&#8217;s when a new $5 billion, 10-year\u00a0<a class=\"link rapid-noclick-resp\" href=\"https:\/\/about.netflix.com\/en\/news\/netflix-to-become-new-home-of-wwe-raw-beginning-2025\" target=\"_blank\" rel=\"nofollow noopener\" data-ylk=\"slk:deal with TKO Group;elm:context_link;itc:0;sec:content-canvas\" data-rapid_p=\"6\">deal with TKO Group<\/a>\u00a0will kick in and bring Raw, the weekly WWE pro wrestling show currently airing on Comcast&#8217;s USA network, to Netflix in the US and other countries.<\/p>\n<p>And outside the US,\u00a0<a class=\"link rapid-noclick-resp\" href=\"https:\/\/www.sec.gov\/ix?doc=%2FArchives%2Fedgar%2Fdata%2F1973266%2F000119312524012600%2Fd715345d8k.htm\" target=\"_blank\" rel=\"nofollow noopener\" data-ylk=\"slk:TKO will also bring;elm:context_link;itc:0;sec:content-canvas\" data-rapid_p=\"7\">TKO will also bring<\/a>\u00a0some of its biggest one-off events, like Wrestlemania and SummerSlam to Netflix, where they&#8217;ll be included in the price of a basic subscription.<\/p>\n<p>In the near term, the deal means US wrestling fans will find some of the stuff they like on Netflix and some on Comcast&#8217;s Peacock service. Peacock has a TKO deal for events like Wrestlemania that runs through March 2026.<\/p>\n<p>But it&#8217;s much more important as a major marker for Netflix, which spent years insisting it didn&#8217;t want to get into live sports even though, more recently,\u00a0<a class=\"link rapid-noclick-resp\" href=\"https:\/\/www.hollywoodreporter.com\/business\/business-news\/netflix-still-not-interested-in-live-sports-1235622340\/\" target=\"_blank\" rel=\"nofollow noopener\" data-ylk=\"slk:it was clearly building up the ability;elm:context_link;itc:0;sec:content-canvas\" data-rapid_p=\"8\">it was clearly building up the ability<\/a> and rationale to get into live sports.<\/p>\n<p>Now it&#8217;s here, in what appears to be the biggest licensing deal Netflix has ever made.<\/p>\n<p>When Netflix used to insist that it didn&#8217;t see value in live sports, it would point out that the biggest reason programmers pay for live sports is because live sports are huge draws for advertisers. And Netflix wasn&#8217;t in the advertising business.<\/p>\n<p><strong>ALSO READ:\u00a0<a href=\"https:\/\/thedailyleaks.com\/ethiopians-celebrate-timket-festival-commemorating-jesus-baptism-in-jordan-river\/\">Ethiopians celebrate \u2018Timket\u2019 festival commemorating Jesus\u2019 baptism in Jordan River<\/a><\/strong><\/p>\n<p>But that changed in the spring of 2022 when\u00a0<a class=\"link rapid-noclick-resp\" href=\"https:\/\/www.vox.com\/recode\/23032705\/netflix-subscriber-loss-streaming-wars\" target=\"_blank\" rel=\"nofollow noopener\" data-ylk=\"slk:Netflix announced that it had lost subscribers;elm:context_link;itc:0;sec:content-canvas\" data-rapid_p=\"10\">Netflix announced that it had lost subscribers<\/a> for the first time in more than a decade. And, after insisting for years that it wasn&#8217;t going to have advertising, the company was going to launch an ad-supported version of its service.<\/p>\n<p>Ever since then, industry observers have assumed Netflix would get into sports one way or another. And that same year,\u00a0<a class=\"link rapid-noclick-resp\" href=\"https:\/\/www.businessinsider.com\/netflix-disney-espn-nbcuniversal-formula-1-rights-sports-live-streaming-2022-6?utm_medium=referral&amp;utm_source=yahoo.com#:~:text=Netflix%20has%20been%20holding%20talks,reported%20by%20Sports%20Business%20Journal.\" target=\"_blank\" rel=\"nofollow noopener\" data-ylk=\"slk:Netflix bid on the US rights for Formula 1 racing;elm:context_link;itc:0;sec:content-canvas\" data-rapid_p=\"11\">Netflix bid on the US rights for Formula 1 racing<\/a>\u00a0\u2014 a deal that eventually went to ESPN.<\/p>\n<p>At the same time, Netflix has been experimenting with one-off live events, like a Chris Rock comedy special or a\u00a0<a class=\"link rapid-noclick-resp\" href=\"https:\/\/www.businessinsider.com\/netflix-brandon-riegg-break-point-tennis-drive-survive-live-sports-2023-1?utm_medium=referral&amp;utm_source=yahoo.com\" target=\"_blank\" rel=\"nofollow noopener\" data-ylk=\"slk:golf tournament;elm:context_link;itc:0;sec:content-canvas\" data-rapid_p=\"12\">golf tournament<\/a> it made up called the Netflix Cup.<\/p>\n<p>The last thing Netflix needed to make a sports deal make sense? The ability to say it wasn&#8217;t just &#8220;renting&#8221; sports but something closer to ownership.<\/p>\n<p>That&#8217;s not completely happening here, but it&#8217;s kind of close: As noted above, some of TKO&#8217;s rights are owned by Netflix competitors in the US and abroad. And this deal is a rights deal, not an outright purchase.<\/p>\n<p>On the other hand: It&#8217;s a 10-year deal that Netflix can extend by another 10 years if it&#8217;s going well (or bail after five if it&#8217;s not).<\/p>\n<p>Just as important: While the main asset in the US is access to a single weekly live show, it certainly gives Netflix the ability to build other, on-demand programming around the WWE and its wrestlers. And outside the US, Netflix will have much more than Raw, including its major annual events like Wrestlemania.<\/p>\n<p>So: Netflix doesn&#8217;t completely own pro wrestling. But it owns enough to make a $5 billion deal that looks like it could make sense.<\/p>\n<p>Read the original article on\u00a0<a class=\"link rapid-noclick-resp\" href=\"https:\/\/www.businessinsider.com\/why-netflix-pro-wrestling-wwe-deal-makes-sense-2024-1\" target=\"_blank\" rel=\"nofollow noopener\" data-ylk=\"slk:Business Insider;elm:context_link;itc:0;sec:content-canvas\" data-rapid_p=\"13\">Business Insider<\/a><\/p>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>For years, Netflix\u00a0insisted it didn&#8217;t want to get into live sports. Now it&#8217;s in\u00a0&#8220;live sports entertainment&#8221; via a $5 billion pro wrestling deal with TKO. One big reason the deal could work:\u00a0Netflix wasn&#8217;t in the <a class=\"mh-excerpt-more\" href=\"https:\/\/thedailyleaks.com\/why-netflix-just-made-a-5-billion-pro-wrestling-deal\/\" title=\"Why Netflix just made a $5 billion pro wrestling deal\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":15818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,9,2],"tags":[2859,2925],"coauthors":[25],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Netflix just made a $5 billion pro wrestling deal - The Daily Leaks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thedailyleaks.com\/why-netflix-just-made-a-5-billion-pro-wrestling-deal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Netflix just made a $5 billion pro wrestling deal - The Daily Leaks\" \/>\n<meta property=\"og:description\" content=\"For years, Netflix\u00a0insisted it didn&#8217;t want to get into live sports. 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